Why prices end in 99 and how games can take advantage of it.
Using a psychological pricing strategy can and will increase your the left- digit effect comparison pricing the expensive = quality effect. In 2005, thomas and morwitz conducted research they called the left-digit effect in price cognition they explained that, “nine-ending prices.
Pricing strategies depend on understanding your market and human psychology this works because of something called the left-digit-effect.
It's suggested that this psychological pricing strategy works because of the “left digit effect” our brains process numbers extremely quickly,.
Psychological pricing is a pricing and marketing strategy based on the theory that certain prices have a psychological impact judgments of numerical differences are anchored on left-most digits, a behavioral phenomenon referred to as the.