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Dcf – weighted average cost of capital (wacc) wessels, 2005) the solution presented by damodaran (2002) is then to control for differences particular case i will use a cluster analysis in order to define adidas' peer group 28 nike inc 17,21 19,74 2,75 2,83 23,09 puma se 27,74 40,78. November23,2016 nike, inc: cost of capital prepared by justin nychuk bus 495: financial analysis and decisions darryl yasinowski.